Overview
ahead is a B2B SaaS platform for intranets, learning, and digital employee communication. We help companies provide direction, reach employees, and effectively support change.
Your Responsibility
You’ll be responsible for the entire journey—from awareness and interest to qualified leads—across digital channels, content, campaigns, and events. In this role, you’ll work closely with Sales and Customer Success to develop marketing into a reliable growth engine for ahead.
Demand & Lead Generation
- Build and continuously develop our demand and lead generation strategy
- Develop campaigns tailored to our target audiences, personas, and relevant “Critical Events”
- Generate and qualify marketing leads with a clear focus on pipeline and revenue contribution
- Continuously analyze, optimize, and scale our most important acquisition channels
Our Most Important Channels
You will take ownership of the development and performance of our most important digital touchpoints:
- Website & Conversion: Further develop the website as a central demand generation and conversion channel
- LinkedIn: Organic & Paid, particularly for our B2B target audiences in the DACH market
- Google Ads: Build and optimize Search and other relevant campaigns
- GEO: Make ahead visible when people and AI systems search for solutions related to internal communication, intranet, employee engagement, and learning
- Content Marketing: Develop content that addresses concrete business challenges faced by our target audiences
- Review Platforms: Build and optimize our presence on platforms such as G2, OMR Reviews, and other relevant B2B platforms
Content & Campaigns
- Conceptualize and execute webinars as a content and demand generation format
- Plan and execute campaigns across email, webinars, and events
- Develop landing pages, lead magnets, ads, email sequences, and other campaign assets
- Repurpose existing content into different formats and channels
- Develop campaigns around relevant topics, trends, and pain points of our target audiences
Marketing × Sales
- Work closely with Sales on account and pipeline generation
- Define and optimize MQL/SQL processes and lead handover
- Develop campaigns for relevant accounts and target audiences
- Jointly analyze campaign performance and pipeline contribution
- Continuously learn from Sales feedback and customer interactions
What You Bring
- Several years of experience in B2B Demand Generation, Growth Marketing, or Performance Marketing, ideally in a SaaS environment
- Experience with LinkedIn Ads, Google Ads, email marketing, and marketing automation
- A solid understanding of B2B buying journeys and lead funnels
- You can not only create content, but also understand how content generates demand
- A data-driven mindset and an interest in testing, measuring, and optimizing campaigns
- Interest in AI, GEO, and the future of digital search
- Very good German and English skills
- A hands-on mentality: You don’t just develop strategies, you also implement them yourself
- Fluent in German and English
What You Can Expect at ahead
- A key role in driving our growth
- A high level of ownership and short decision-making processes
- The opportunity to further develop our demand generation engine from the ground up
- A modern B2B SaaS product with a strong focus on AI, Employee Experience, and internal communication
- Close collaboration with Sales, Product, and Leadership
- An international environment with a focus on the DACH region
- Plenty of room to experiment: test, measure, learn, scale
Your Success
You are successful when more and more relevant companies know ahead, engage with our topics, and start conversations with us.
Awareness → Demand → Leads → Pipeline → Growth.