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25. Aug 2025

What are the most popular touchpoints in internal communication?

Find out which internal communication channels are most effective – based on a study of Swiss companies.

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What is the practical webinar about?

Employees are bombarded with a lot of information every day. Simplification is the order of the day.

A broad-based employee survey of large Swiss companies was conducted to find out which touchpoints (channels) of internal communication are the most popular and are used the most.

Is it the internal social media, the intranet, the employee magazine or the notice board?

At the webinar, Catherine and Andreas will present the results of the study conducted by Perikom together with the HWZ and Accelerom.

In this webinar, Catherine and Andreas will provide you with insights and food for thought on the following topics:
  • Which touchpoints are effective for communicating to and with the workforce?
  • Which target group uses which channel to obtain information?
  • How do the target groups differ in terms of channel preference?
  • What are the implications for my communication strategy?
  • Discussion: You are welcome to send us your questions in advance

Speaker

Catherine Ammann

Senior Consultant, Accelerom AG

Dr. Andreas Jäggi

Geschäftsführer, Perikom