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25. Aug 2025

Working world 4.0: Successful communication in mobile-flexible working models

Successful communication in the world of work 4.0 – trends, hybrid models, and how remote work connects blue-collar and white-collar jobs.

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What is the webinar about?

The webinar offers an insight into the trends and challenges in the world of work 4.0 and provides the basic tools to successfully introduce mobile-flexible working models after the pandemic.

Remote work is no longer just for white-collar companies. The tension between blue-collar jobs and white-collar jobs in hybrid working models is highlighted. Using a practical example, we will learn how successful communication and digitalization can help to connect these working worlds.

In this webinar you will learn from Tatjana Zbinden and Pascal Grossniklaus:
  • Trends and challenges in the world of work 4.0(ZHAW study: Remote work in the new normal)
  • Remote Work: What happens after the pandemic?
  • Success factors in mobile-flexible working environments
  • Tension between blue-collar jobs and white-collar jobs in hybrid models
  • Successful communication in blue-collar companies

Speaker

Tatjana Zbinden

Dozentin und Beraterin, ZHAW

Pascal Grossniklaus

Gründer & CEO, ahead AG