"If I had asked people what they wanted, they would have said faster horses." Henry Ford's quote is still valid for me today. When we ask intranet owners what they want, they talk about personalized home pages and target group-relevant news channels. Of link lists and content prepared using AI. These features should regularly attract employees to the intranet to keep them informed. Because informed employees are more motivated and productive.
At ahead, we firmly believe that employee motivation, and therefore productivity, is heavily dependent on how well informed an employee is. How well the company succeeds in communicating its goals, vision and strategy to its employees. That's why we looked at the tools that allow us to use them regularly (and enjoyably) in our free time to keep ourselves up to date. We wondered what it would be like if the intranet felt like Twitter, Instagram or the news portal of your choice. We didn't create another "even faster horse", but something "new". An intranet that the information worker in the office, the mechanic in the factory or the salesperson on the street "checks" several times a day. An intranet that is almost addictive.
With ahead stories, we have a function that we use to keep users engaged. Stories offer employees the opportunity to showcase themselves and their work to colleagues. Successes can be celebrated and linked to the company's goals. This informal channel reflects the spirit of the times and leads to high access rates. Right next to it, users can find official company news and find out what is going on in the company.
Of course, we made no compromises in terms of speed, mobile capability and user experience and oriented ourselves to the standards of Twitter, Instagram and the like.
With ahead, we have created an intranet that feels like an app that we use regularly in our free time. Like Henry Ford, we have not only invented a "faster horse", but also completely redesigned the concept of the intranet.
