Styleguide

ahead as Brand

Use this guide as a high-level overview of how the ahead brand comes to life.

Styleguide

ahead as Brand

Use this guide as a high-level overview of how the ahead brand comes to life.

Brand elements

Our new expression

Our new expression blends function and inspiration—delivering a digital experience that is both practical and engaging.

In voice, we are clear, confident, and human, fostering connection and motivation. In design, we balance simplicity with energy, creating a visual language that is both intuitive and expressive.

Every touchpoint reflects our mission to connect, engage, and inspire—unlocking the full potential of employees and shaping a thriving company culture.

ahead Values

Honest & Respectful

Our team culture is determined by us - the people in the team. We are all responsible for creating an honest and respectful environment.

Customer Centric

ahead exists to make the life of our customers easier with the best intranet as a service experience from 0 to intranet.

Committed to achieve results

We embrace the everyday challenges and look at them as a training to become better, stronger and more competitive in the Intranet-Market.

ahead Logo

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ahead Icon

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ahead Colors

Primary colors

#2F42E7
Pantone 2728 C

ahead blue

#000034
Pantone 2766 C

dark

#F5F6FE
Pantone 2706 C

neutral

#FFFFFF
Pantone White C

white

Secondary colors

#00A3FF
Pantone 279 C

blue

#E30E63
Pantone Rubine Red C

magenta

#FF8B05
Pantone 151 C

orange

#D015FF
Pantone Purple C

lilac

#28B867
Pantone 3405 C

green

Tertiary Colors

#57E2F8
Pantone Blue 0821 C

cyan

#FFAFE4
Pantone Magenta 0521 C

pink

#FFD466
Pantone 141 C

yellow

#B486FF
Pantone Violet 0631 C

violet

#63E6BE
Pantone 333 C

turquoise

Typeface

Primary typeface

RB Campton Neue is our primary typeface, chosen for its modern, clean, and highly legible design. It embodies the strong, professional, and approachable nature of our brand.