Create engaging content

The number of views and engagement in a news post or page can be an indicator of how well your information is received internally. Here are a few tips for optimal content creation:

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Publish content that will be read!

• Write a short, concise title (!) that encourages reading
• Write an introductory sentence that will be displayed on the homepage (max. 180 characters)
• Use images or similar visual content‍
• Be brief in the text and convey only the most important information‍
• Write short paragraphs that simplify the reading flow‍
• Summarize your content, and list it as bullet points‍
• Format your text strategically and use emojis (when appropriate 😉)

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Create high-engagement content

• Formulate sentences that call to action (e.g. Share your opinion in the comments!)
• Use interactive building blocks, such as polls, to activate the readers
• For more expert advice, watch our webinars: Von passiv zu interaktiv - Wie Sie Leben ins Intranet bringen!