ahead Webinar | Communication in the digital transformation - ZHAW trend study

What is the webinar about?

In times of digital transformation, communication is becoming increasingly important. How can companies adapt their communication strategy to be successful in the digital world? What trends are emerging and what do they mean for internal communication?

The Switzerland 2022 trend study "Communication in the digital transformation" by ZHAW Applied Linguistics provides an overview of the current state of developments.

At the webinar, Katharina Krämer and Markus Niederhaeuser will present the results and key points of the ZHAW trend study at first hand.

In this webinar, Katharina and Markus will provide you with insights and food for thought on the following topics:

• Presenting the key findings of the study, with a particular focus on internal communication
• How is the role of communication professionals changing?
• Which skills are key?
• What role does communication play in the development of corporate culture?
• What role do new technologies such as AI play in communication?
• Discussion: You are welcome to send us your questions in advance