In this edition of Ask the Expert, we pick the brains of Yvonne Samaritani, co-founder and co-head of the agency JUNE. As an experienced communications professional, both for external as well as internal communication, she gives us insights on the impact of AI tools and practical examples of their use by comms professionals today.
I'm the co-founder and co-head of the agency JUNE. We advise companies on internal and external corporate communications. Initially, I was mainly interested in external communication. I was a journalist for twelve years. When I switched to communications - first at XING, then at the Federation of Migros Cooperatives - I became increasingly enthusiastic about the power and opportunities that lie in internal communications. In consulting, internal communication is super exciting because we can find out so much about the company and its potential in such a short space of time.