ahead Intranet-App Blog: Best Practices and Insights from Experts

Advanced Targeting is coming soon! | ahead intranet

Written by Alex Donate | Nov 19, 2021 11:00:00 AM

We are working on a new feature called 'Advanced Targeting' which is expected to be released in December.

The main value of this feature is to give editors a more powerful tool to target the right audiences, while keeping the same easy-to-use standards you love. Admins will also benefit from this feature because it reduces the effort required to maintain the target audiences. Advanced targeting leverages user properties in Azure Active Directory (AAD) and allows you to create target audiences based on user properties.

Let's imagine you want to target the marketing managers in Switzerland and Germany

How it's done today:

As an admin you create a group in AAD containing the corresponding users. Then, you add the group into ahead as a predefined target audience, which can be used by editors.